The town of Rocky Mountain House is asking for more information before spending $200,000 in a wayfinding sign project.
Council directed administration to prepare a Request for Proposal (RFP) for a comprehensive look at the project— particularly when it comes to materials. The decision comes after a detailed review of the project, which intends to make the town more accessible and navigable for both residents and visitors alike.
“In the report it refers to the sign maybe being wood, maybe being aluminum, maybe being fake wood— I just don’t know what we’re going to get,” said Deputy Mayor Dale Shippelt.
Dean Schweder, Director of Planning and Community Development, addressing council, outlined the project’s background and plans for the upcoming phases. Money has already been spent on the project, including $42,000 to to hire a consulting firm to recommending potential locations and design features.
The firm, McElhanney, identified nearly 200 locations for signs of various sizes and purposes around town. Administration is proposing a three-year phased approach, based on council’s strategic goals.
Schweder presented the proposed 2025 phase, which includes the installation of six primary vehicular signs, six secondary vehicular signs, and updates to both large and small trail signs, all aimed at improving directional signage for motorists and pedestrians.
A proposed plan would see more signs installed throughout 2026 and 2027.
Concept drawings of proposed wayfinding signs in Rocky Mountain House, as presented to town council Feb. 11, 2025. (Town of Rocky Mountain House)
Chief Administrative Officer (CAO) Dean Krause proposed that council consider the option of the town releasing an RFP with clear options for materials and design, leaving room for cost savings while still fulfilling the project’s goals.
Council also raised the issue of sign installation. Schweder responded by indicating there were alternatives for how the signs could be installed, either through contractors or town staff. “If we can have some of the smaller signs installed by our own public works crew, it could help reduce costs,” he noted, adding that a hybrid approach could also be an option, with larger signs installed by contractors.
Councillor Tina Hutchinson supported the motion, agreeing that further clarification and flexibility were necessary in moving forward with the project. “I like the idea of having different design options available for the RFP,” Hutchinson said. “We want to make sure we have all our options on the table and can see what works best for our community.”
The motion to release the RFP, including multiple design and material options, was was passed by council. It will also consider cost-mitigating factors, such as the possibility of town staff installing the signs.
The town’s long-term plan for the project is part of its 2024-2026 Strategic Plan. which includes an economic priority of “increasing access to downtown and promoting year-round events in the downtown core”.
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READ MORE:
- Rocky Mountain House approves 2025 operating and capital budget including 2 per cent tax increase
- Council adopts ‘five pillars’ of 2024-2026 Strategic Plan
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