The Central Alberta Tourism Alliance (CATA) is seeking input toward a new Agritourism Development Strategy.

The organization says it wants to hear from agritourism operators, residents, businesses, and other stakeholders in central Alberta on what agritourism could look like in the future and how they can get there.

CATA is seeking input on a future vision for agritourism in the region and insight into opportunities, challenges, and growth areas. Officials say the input collected will inform a strategy that will provide guidance to the Central Alberta Tourism Alliance and industry stakeholders in growing agritourism in the area.

CATA notes, as they emerge from the global pandemic, its a critical time for agritourism in central Alberta. CATA says it wants to work with residents to ensure agritourism development happens in a way that supports businesses, stakeholders, and citizens in the community.

The study area includes the City of Red Deer, Town of Blackfalds, Town of Sylvan Lake, Town of Innisfail, Town of Rocky Mountain House, Red Deer County, Clearwater County, City of Lacombe, Town of Olds, Lacombe County, and Mountain View County.

Clearwater County says it is a full stakeholder in the CATA and invites local agritourism operators to participate by providing input here.

Officials note the survey ends Nov. 30, 2022.