A surge in applications for the Town of Rocky Mountain House’s Storefront Improvement Program has prompted council to inject an additional $10,000 into the initiative, bringing the 2025 budget to $20,000.
The program offers matching grants of up to $5,000 for storefront upgrades in non-residential areas. Launched in 2012, it was recently expanded to include all commercial businesses, not just those in the downtown core.
The town initially allocated $10,000 for 2025, but three applications, each requesting the maximum grant, have already exceeded that amount, totaling $15,000.
At its June 17 meeting, administration sought approval to increase funding to accommodate the demand and potential future applicants. “It’s great that we’re seeing uptake in this program,” said Acting Mayor Len Phillips. “It’s been a while since we’ve had some really good uptake, and it seems like the message is getting out.”
While there’s been 27 total participants since the program’s inception, council heard that only one business applied for the grant in 2024. Councillor Dave Auld noted the growing interest reflects the program’s value.
Council unanimously approved the $10,000 increase, drawn from the Council Priorities Reserve, ensuring the program can support at least two more applicants without requiring further approvals.
Deputy Mayor Tina Hutchinson said the program’s having an impact: “It’s showing that council is supporting businesses and that we want to improve our storefronts and bring more visitors into town.”
Council also passed a motion directing administration to explore ways to recognize participating businesses, such as featuring them in the town newsletter.
Businesses that spend more than $10,000 on improvements such as painting, signage and trim may qualify for the full grant amount, provided they meet the program’s criteria.
Click here to apply for the program.
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