Rocky Mountain House town council has scrapped its ill-fated Ambassador Program.
First introduced by council in spring 2024, the program called for volunteers to sign up to represent Rocky Mountain House at seasonal functions such as rodeos, parades and Marketplace on Main.
The ambassador positions were strictly volunteer, although town staff indicated that successful applicants may be provided with branded attire and reimbursement for certain other expenses such as travel.
However, over its 22-month existence, Dean Schweder, director of Planning and Community Development indicated there was little to no interest expressed by the public.
The program was reviewed during 2025 service level discussions, and at the Jan. 20, 2026 meeting, council moved to scrap the bylaw altogether.
Deputy Mayor Dale Shippelt thanked administration for all the work put in to make the policy a reality, but expressed regret that it never found any traction.
The Ambassador Program was first approved by town council on March 21, 2024.
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